Strategic Product Designer.
Stakeholder Translator.
Brand Storyteller.
Strategic Product Designer.
Stakeholder Translator.
Brand Storyteller.
Backed by 10+ years in customer support and operations, I bridge the gap between business goals and human needs. I specialize in brand identity, UI/UX design, and practical digital solutions
Backed by 10+ years in customer support and operations, I bridge the gap between business goals and human needs. I specialize in brand identity, UI/UX design, and practical digital solutions
Featured UX Work
Featured UX Work
Featured UX Work
MakeFixHack | 2024
From Calendar Chaos to Clear Community Action
Nonprofit UX
Mobile-First Strategy
Research-Driven Design
I led the UX strategy, research, and design to transform a fractured event site into a mobile-first experience. By eliminating navigation friction and humanizing the brand, I improved community engagement and increased task success by 85%.
MakeFixHack | 2024
From Calendar Chaos to Clear Community Action
Nonprofit UX
Mobile-First Strategy
Research-Driven Design
I led the UX strategy, research, and design to transform a fractured event site into a mobile-first experience. By eliminating navigation friction and humanizing the brand, I improved community engagement and increased task success by 85%.
MakeFixHack | 2024
From Calendar Chaos to Clear Community Action
Nonprofit UX
Mobile-First Strategy
Research-Driven Design
I led the UX strategy, research, and design to transform a fractured event site into a mobile-first experience. By eliminating navigation friction and humanizing the brand, I improved community engagement and increased task success by 85%.
MakeFixHack | 2024
From Calendar Chaos to Clear Community Action
Nonprofit UX
Mobile-First Strategy
Research-Driven Design
I led the UX strategy, research, and design to transform a fractured event site into a mobile-first experience. By eliminating navigation friction and humanizing the brand, I improved community engagement and increased task success by 85%.
Curry Up | 2024
Designing Cultural Confidence for First-Time Diners
Food Service
Ordering Experience
Mobile UX
Through UX research and strategy, I bridged cultural gaps for new diners. Visual flavor guides and intuitive navigation reduced decision fatigue, successfully turning hesitation into ordering confidence.
Curry Up | 2024
Designing Cultural Confidence for First-Time Diners
Food Service
Ordering Experience
Mobile UX
Through UX research and strategy, I bridged cultural gaps for new diners. Visual flavor guides and intuitive navigation reduced decision fatigue, successfully turning hesitation into ordering confidence.
Curry Up | 2024
Designing Cultural Confidence for First-Time Diners
Food Service
Ordering Experience
Mobile UX
Through UX research and strategy, I bridged cultural gaps for new diners. Visual flavor guides and intuitive navigation reduced decision fatigue, successfully turning hesitation into ordering confidence.
Branding Work
Currently Working On
Currently Working On
Noho Art Club | 2026
Designing Scalable Systems for Creative Culture
Community Strategy
Brand Systems
Revenue Design
Guiding the brand evolution and digital strategy, I am building a scalable system for a local art collective. By balancing playful visuals with a strategic workshop funnel, I am preserving community culture while driving sustainable revenue.
Noho Art Club | 2026
Designing Scalable Systems for Creative Culture
Community Strategy
Brand Systems
Revenue Design
Guiding the brand evolution and digital strategy, I am building a scalable system for a local art collective. By balancing playful visuals with a strategic workshop funnel, I am preserving community culture while driving sustainable revenue.
Noho Art Club | 2026
Designing Scalable Systems for Creative Culture
Community Strategy
Brand Systems
Revenue Design
Guiding the brand evolution and digital strategy, I am building a scalable system for a local art collective. By balancing playful visuals with a strategic workshop funnel, I am preserving community culture while driving sustainable revenue.
What People Are Saying
What People Are Saying
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“Saleem did a wonderful job of reflecting both the functional needs of our business and the values of our stakeholders. We are grateful for the high quality work he did for us.”
Dave Terkanian
Director of MakeFixHack
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“Saleem has both the technical skill and the emotional intelligence to lead a design process that feels intentional and collaborative. We learned so much from him.”
Sasha Zatyrka
Founder & Head of Ahsas School
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“Saleem was incredible to work with—talented, kind, and genuinely committed to quality. He captured exactly what we were looking for, and we couldn’t be happier with the result.”
Jordan Frenkel
Owner of 3Doddle
“
“Saleem did a wonderful job of reflecting both the functional needs of our business and the values of our stakeholders. We are grateful for the high quality work he did for us.”
Dave Terkanian
Director of MakeFixHack
“
“Saleem has both the technical skill and the emotional intelligence to lead a design process that feels intentional and collaborative. We learned so much from him.”
Sasha Zatyrka
Founder & Head of Ahsas School
“
“Saleem was incredible to work with—talented, kind, and genuinely committed to quality. He captured exactly what we were looking for, and we couldn’t be happier with the result.”
Jordan Frenkel
Owner of 3Doddle
Let’s work together!
Let’s work together!
I’m open to full time, contract, and freelance opportunities. You can reach out directly via email, sal.noorali@gmail.com, or connect with me below. Let’s bring your next project to life.
I’m open to full time, contract, and freelance opportunities. You can reach out directly via email, sal.noorali@gmail.com, or connect with me below. Let’s bring your next project to life.